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Magdalene College Cambridge

Professor Vincent Mak

He was a Visiting Assistant Professor at the Hong Kong University of Science and Technology – from where he obtained his PhD – prior to joining the Judge. Vincent’s research lies in how consumers and firms make strategic decisions as they interact with each other, and economic and psychological factors influence those decisions. His teaching experience ranges from undergraduate to MBA, EMBA, executive education, and PhD-level provisions.

Research Interests

Pricing, prosocial decisions, decisions in competitive environments, search decisions, competitive strategies, game theory and experimental economics.


  • BA
  • MMath
  • MSc (University of Cambridge)
  • PhD (Hong Kong University of Science and Technology)

Selected Publications

Mak, V., Seale, D.A., Rapoport, A. and Gisches, E.J. (2019) “Voting rules in sequential search by committees: theory and experiments.” Management Science, 65(9): 3949-4450 (DOI: 10.1287/mnsc.2018.3146)

KC, R.P., Kunter, M. and Mak, V. (2018) “The influence of a competition on non-competitors.” In: Proceedings of the National Academy of Sciences (PNAS), 115(11): 2716-2721 (DOI: 10.1073/pnas.1717301115)
Research findings featured on Yahoo Finance

Pattaratanakun, J.A. and Mak, V. (2015) “Culture moderates biases in search decisions.” Psychological Science, 26(8): 1229-1240 (DOI: 10.1177/0956797615583979)
Research findings featured in The and The Telegraph

Schlapp, J., Oraiopoulos, N. and Mak, V. (2015) “Resource allocation decisions under imperfect evaluation and organizational dynamics.” Management Science, 61(9): 2013-2280 (DOI: 10.1287/mnsc.2014.2083)

Mak, V., Zwick, R., Rao, A.R. and Pattaratanakun, J.A. (2015) “‘Pay-what-you-want’ as threshold public good provision.” Organizational Behavior and Human Decision Processes, 127: 30-43 (DOI: 10.1016/j.obhdp.2014.11.004)
Research findings featured in The IndependentThe Conversation and Wirtschafts Woche

Mak, V., Rapoport, A., Gisches, E.J. and Han, J. (2014) “Purchasing scarce products under dynamic pricing: an experimental investigation.” Manufacturing and Service Operations Management, 16(3): 425-438 (DOI: 10.1287/msom.2014.0480)