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Flowers in the Magdalene Fellows Garden

Dr Allègre Hadida

Dr. Allègre L. Hadida is a Fellow and Director of Studies at Magdalene College, Associate Professor of Strategy at the University of Cambridge Judge Business School (CJBS).

She is also a Fellow of the Royal Society of Arts, a member of the Centre for Film and Screen and a partner of the Cambridge Heritage Research Centre, University of Cambridge. She has pioneered teaching and research in Cultural, Arts and Media Management, on Creativity in Business, and using Virtual Reality at CJBS.

Allègre is a certified Lego® Serious Play™ Methodology facilitator and a Lean Six Sigma Green Belt.

She is a member of the CJBS Faculty Board and Degree Committee.

Research Interests

Allègre’s research interests focus on strategy and decision-making in volatile environments, with a particular interest in creative, arts and media sectors and organisations and in temporary and project-based organising. She studies: the integration of new technologies in the production, delivery and consumption of performing arts; diversity and inclusion in Hollywood; and creativity, improvisation and agility in business.


Allègre has a Master’s in Management/Diplôme Grande Ecole from ESCP Europe, a DEA from University Paris X Nanterre, an MA from the University of Cambridge, and a PhD in Strategic Management from HEC Paris. She has held visiting positions at UCLA, CRG-Ecole Polytechnique Paris, MIT Sloan School of Management, HEC Paris, Tel Aviv University and Reichman University.

Career/Research Highlights

Allègre has received numerous awards for her research, including the 2022 Mallen Award for Published Scholarly Contributions to Motion Picture Industry Studies and the 2011 Best Paper Prize of the International Association for Arts and Cultural Management (AIMAC) Conference (with R. Legoux and F. Carrillat). She was a finalist in 2020 of the Shelby D. Hunt/Harold H. Maynard Award recognising the article published in the Journal of Marketing that makes the most significant contributions to marketing theory in a given year (with J. Heide and S. Bell).

Allègre has also won several teaching awards, including three CJBS Excellence in Teaching Awards, four Cambridge MBA Professor of the Year Awards, and the 2018 University of Cambridge Pilkington Prize for Excellence in Teaching. In 2017, the Financial Times ranked her Cambridge MBA Strategy core course second in the world.

Professional Affiliations

Allègre is a founding member of CEHIC (Centro Esade-HEC de Indústrias Culturales). She also sits on the Orientation Committee for the MS/MSc ‘Management des Arts et de la Création’ (MAC) at HEC Paris and served as the external examiner for the Arts, Business & Creativity MA at Newcastle University (2017-2022) and as a representative-at-large of the SMS Teaching Community (2015-2017).

She is a member of the Scientific Committee at AIMAC, where she was the first Strategy Track chair (2011-2022), organized the first live online Doctoral Seminar in 2020, and currently leads the Doctoral Symposium.

Key Publications

Hollywood studio filmmaking in the age of Netflix: a tale of two institutional logics.
Hadida, A.L., Lampel, J., Walls, W.D. and Joshi, A. (2021)
Journal of Cultural Economics, 45(2): 213-238 (DOI: 10.1007/s10824-020-09379-z)

The temporary marketing organization.
Hadida, A.L., Heide, J.B. and Bell, S. (2019)
Journal of Marketing, 83(2): 1-18 (DOI: 10.1177/0022242918813119)

Debates and assumptions about motion picture performance: a meta-analysis.
Carrillat, F.A., Legoux, R. and Hadida, A.L.
Journal of the Academy of Marketing Sciences, 2018, 46(2): 273-299 (DOI: 10.1007/s11747-017-0561-6)

Effective judgmental forecasting in the context of fashion products.
Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B.
Journal of Operations Management, 2015, 36: 33-45 (DOI: 10.1016/j.jom.2015.02.001)

Organizational improvisation: a consolidating review and framework.
Hadida, A.L., Tarvainen, W. and Rose, J. (2015)
International Journal of Management Reviews, 17(10): 437-459