Research Interests
Allègre’s research interests focus on strategy and decision-making in the creative industries and other volatile environments, on creativity, agility and improvisation in business, and on temporary and project-based organising.
Dr Allègre Hadida
Dr. Allègre L. Hadida is a Fellow and Director of Studies at Magdalene College, Associate Professor of Strategy at the University of Cambridge Judge Business School (CJBS).
She is also a Fellow of the Royal Society of Arts, a member of the Centre for Film and Screen and a partner of the Cambridge Heritage Research Centre, University of Cambridge. She has pioneered Virtual Reality teaching and research and teaching in Entertainment Science and on Creativity in Business at CJBS.
Allègre is a certified Lego® Serious Play™ Methodology facilitator and a Lean Six Sigma Green Belt.
Qualifications
Allègre is a graduate of ESCP Europe (Master’s in Management/Diplôme Grande Ecole), Université Paris X Nanterre (DEA in Strategic Management) and HEC Paris (PhD in Strategic Management). She has held visiting positions at UCLA Anderson School of Management, CRG-Ecole Polytechnique Paris, MIT Sloan School of Management, HEC Paris, Tel Aviv University and Reichman University.
Career/Research Highlights
Allègre has won numerous awards for her research, including most recently the 2024 Louis W. Stern Award (American Marketing Association) and the 2022 Mallen Award for Published Scholarly Contributions to Motion Picture Industry Studies. Her scholarly work has been published in the Harvard Business Review and in international peer-reviewed journals, including Organizational Behaviour and Human Decision Processes and the Journal of Marketing. Her innovative work as a researcher and educator has been noted in the press, including Variety and The Financial Times.
Allègre has also received several teaching awards, including three CJBS Excellence in Teaching Awards, four Cambridge MBA Professor of the Year Awards, and the 2018 University of Cambridge Pilkington Prize for Excellence in Teaching. In 2017, the Financial Times ranked her Cambridge MBA Strategy core course second in the world.
Professional Affiliations
Allègre is a founding member of CEHIC (Centro Esade-HEC de Indústrias Culturales). She also sits on the Orientation Committee for the MS/MSc ‘Management des Arts et de la Création’ (MAC) at HEC Paris and served as the external examiner for the Arts, Business & Creativity MA at Newcastle University (2017-2022) and as a representative-at-large of the SMS Teaching Community (2015-2017).
She is a member of the Scientific Committee at AIMAC, where she was the first Strategy Track chair (2011-2022), organized the first live online Doctoral Seminar in 2020, and currently leads the Doctoral Symposium.
She joined the Mallen Steering Committee in 2023 and organised the 25th Anniversary Mallen Screen Entertainment Conference and the first Mallen PhD Consortium in Magdalene College in 2024.
Key Publications
Hollywood studio filmmaking in the age of Netflix: a tale of two institutional logics.
Hadida, A.L., Lampel, J., Walls, W.D. and Joshi, A. (2021)
Journal of Cultural Economics, 45(2): 213-238 (DOI: 10.1007/s10824-020-09379-z)
The temporary marketing organization.
Hadida, A.L., Heide, J.B. and Bell, S. (2019)
Journal of Marketing, 83(2): 1-18 (DOI: 10.1177/0022242918813119)
Debates and assumptions about motion picture performance: a meta-analysis.
Carrillat, F.A., Legoux, R. and Hadida, A.L.
Journal of the Academy of Marketing Sciences, 2018, 46(2): 273-299 (DOI: 10.1007/s11747-017-0561-6)
Effective judgmental forecasting in the context of fashion products.
Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B.
Journal of Operations Management, 2015, 36: 33-45 (DOI: 10.1016/j.jom.2015.02.001)
Organizational improvisation: a consolidating review and framework.
Hadida, A.L., Tarvainen, W. and Rose, J. (2015)
International Journal of Management Reviews, 17(10): 437-459